Dubai Fashion Week - Media Launch 2011

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I was lucky enough to bag myself an entry to the Dubai Fashion Week Cocktail Party; thanks to my fellow makeup and beauty blogger Zeeba!! I finally got to meet her after 6 months of planning :P 
 

Anyhow, getting to the event this media launch was held at The Monarch Dubai on 14^th September, 2011.Dubai Fashion Week is one of the most extravagant events of the region bringing together the major stakeholders of the fashion design industry.  

 The local castings for models were already held earlier and covered by Zeeba here.This was hardly a one hour event where initially food and drinks were served as goes by the name cocktail party ;)

 Simone Heng (RJ of 104.4 Virgin Radio) with Simon Lock, CEO of The Lock Group, Australia/ Hongkong who is also the Creative Designer for DFW 2011. 

Simon Lock, creative designer has done top fashion shows, North America, Australia, London and other places around the world.  He announced that there are going to be 16 international models joining this season fresh from New York.

Simon introduces Troy Daniel as the official technical director of DFW 2011. Troy has designed and directed the lighting for hundreds of live, large scale trade shows, product launches, award shows, corporate parties, rock concerts & press conferences. 

We can trust Troy Daniel’s expertise of setting the media projection in such a way to bring alive the show. There are going to be 30 shows in a span of 5 days. Every show will have individual creativity. 

  Official Fashion Designers of DFW

This is an exciting opportunity for local designers to showcase their talent. Mr. Simon showed lots of encouragement towards our Emirati designers from UAE, Egypt, Bahrain, Qatar, and Lebanon along with designers from India and Pakistan. 

Dubai Fashion Week SS2012 runs from October 20-24 2011 at The Arena Dubai World Trade Centre. Support DFW!

Opening Ceremony – 19^th October 2011

Sponsor for this event – M.A.C

xoxo